22 Best Free SEO Tools Reviewed In 2025
Search engine companies created it as a unified language for structured website data. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal SEO Anomaly for developers, content editors, and web designers, according to its creators.
Multi-language support handles content creation across 48 languages, perfect when you’re targeting international audiences without hiring specialized writers for each market. SEO is better for achieving greater visibility on Google in the long run without paying Google Ads’ high advertising fees. Google Ads allows you to increase visibility for your website content immediately, though you’ll pay for that visibility through advertising fees. Forbes Advisor named Ahrefs the best overall SEO tool, but the best tool for you will depend on your exact needs.
This section provides social network data such as the number of likes, shares, comments, backlinks, and bookmarks across popular social networks. Semrush also offers more features and unlimited access with various paid plans. With this feature-packed tool, you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases. The tool, which boasts more than 50,000 users, also returns handy data for each keyword, including the search volume, CPC, and level of competition. Ubersuggest is a simple keyword research tool that scrapes data from Google’s Keyword Planner for keyword ideas based on a keyword you provide.
We spent 48 hours comparing the top 50 cheapest tools to find the seven best that will help you get higher Google rankings. ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks, all from an easy-to-use interface. This allows you to evaluate your competitors’ performance and view the growth channels, keywords, backlinks, and ads that are working for them.
- SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites.
- Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals.
- The Semrush Academy features dozens of free courses and certification exams.
- Clearscope is a content optimization tool that has been gaining popularity among SEO professionals.
- As mentioned above, not all SEO programs are meant to be comprehensive—some are niche tools with only one or two features.
- There’s a lot of data to digest, and beginners might feel overwhelmed at first.
My personal test of Screaming Frog
Search engines like Google are continually updating their ranking algorithms, so staying on top of your SEO with the best SEO tools remains crucial. “Hotjar makes it easy to visually see how users interact with your website. This helps you see if there are things that could be improved on the site in terms of on-site engagement,” says Mika Lepisto, a digital marketing consultant at BackOps Marketing. SEO PowerSuite is an SEO toolkit that comes with four desktop applications. One for rank tracking and keyword research, one for on-page SEO and technical SEO audits, one for backlink research, and one for link building and outreach. GrowthBar is an AI tool and SEO auditing tool for performing keyword research, writing, doing competitive analysis, and tracking SEO rankings.
Try SEOWriting for free today and see how the right affordable tools can improve your SEO results without draining your marketing budget. Some affordable tools simplify SEO with user-friendly interfaces, while others provide more power but require SEO knowledge to use effectively. If you’re new to SEO, prioritize tools with good tutorials, clear dashboards, and helpful support resources.
Top Features
While this is a plus, it also means that they may require a steep learning curve. Before you commit to an SEO tool, test it out to ensure it’s user-friendly. After all, a free software won’t help your business unless you and other members of your team find it quick and easy to set up and use.
PageSpeed Insights
Full-funnel marketing on LinkedIn involves broad top-of-the-funnel content, niche content for the middle, and bottom-funnel deal closers…. Local SEO comes with its own set of rules and best practices, so it’s no surprise that it deserves a more specialized tool. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.
It helps us track the ROI of our efforts and brings significant transparency to our industry. This tool will help you determine relevant and popular keywords related to your website. This Online Reputation Audit Tool is a must-have for any business that depends on reviews. Search for your business in all of the major review sites all at the same time, and then get a comprehensive report detailing your online reputation stats. Want a swift way to see the critical on-page elements for a bunch of web pages, all in one place?
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