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The Easy 10-Step SEO Audit & Checklist

To pull all this together, I decided to run a website audit on one of my favorite bloggers, Christina Galbato. Identify areas of your navigation that are entirely Flash or JavaScript. Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed. Here’s what I’d be looking for in the technical assessment stage of your website audit. This is where optimized calls-to-action (CTAs), marketing offers, and landing pages play a major role in the performance of your website. As part of determining the overall efficiency of your website, your audit should check to make sure your site is designed with your visitors in mind.

Find declining content to reclaim rankings

A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough. Once your ownership is verified, it is a good idea to check the Site Audit settings before running your first crawl. If you have a bigger site, it is always best to increase the crawl speed before you start. It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining.

SEO Audit Services FAQ

Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate SEO Anomaly them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about. For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100.

It shows you how Google and most search engines see your site. Screaming Frog can crawl your site like a search engine spider. It can tell you potential crawl issues, which hinder your pages from ranking. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics. You can also compare the search volume of different terms over time.

• One way to do this is to sort by organic traffic from high to low.
• With an SEO audit, your business can start improving your online visibility in search results.
• That’s why regular technical SEO audits of your website should be an essential part of your SEO strategy.
• However, some of the top-rated tools in the industry include SEMrush, Ahrefs, and Moz Pro.
• Often times, links help users to find out more, to check out your sources and to better understand how your content is relevant to the questions that they have.

An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business. Our suite of tools designed to help you optimize your website and improve your search engine rankings. Mind that manipulating structured data may cause penalties from search engines. For example, the markup should not describe the content that is hidden from users (i.e. which is not located in the HTML of the page).

Linking your pages together is useful to both search engines and users. The next step is to use a site audit tool like Semrush Site Audit, Ahrefs Website Audit, Screaming Frog, or others to identify potential issues with your SEO. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report.