Influencer Deals Likely to end up being Really worth $24 Billion towards the end out of 2024
6% of participants, down regarding history year’s 25%). Playing turned into next-hottest market (eleven.9%), with Recreations (8.6%). Plus during the 8.6%, Take a trip and you will Life was only a few-thirds once the preferred a category for respondents this season than just history. Loved ones, Parenting & Family (7.6%) as well as . Immediately following an enormous get rid of just last year, Fitness rebounded slightly so you can good 7.6% show. Yet not, the popular changes this year is brand new expansion of your class we’ve entitled Other to pay for 34.1% of one’s participants (over anyone classification). That it talks about almost every other straight possible and you may is short for the variety of participants we had for our survey.
We’ve observed a rise in the newest percentage of the respondents whom work ecommerce places than those who don’t

We have again noticed a common globally a reaction to that it year’s questionnaire. 19.5% out-of respondents came from Asia (APAC) (14% in the 2023) and another 19.5% originated from the usa (16% inside 2023). 14% in our respondents are from Africa (31% inside 2023), 10% when you look at the South usa (4% when you look at the 2023), and 8.6% off Europe (8% when you look at the 2023).